Client: Digi
2016 marked Malaysia’s 59th year of freedom from British rule.
But are we truly free? Until we stop our judgmental ways towards one another, no, we’re not.
The film, one of 2016’s most viewed Merdeka spots, called out to all Malaysians to #BukaLaHati – open their hearts and accept others as they are, so we can all free ourselves from oppression.
Client: M+ Global
Stock-trading can feel like guesswork, especially for beginners.
M+ Global was determined to change that with its army of seasoned advisors, a promise we brought to life with a cat-visor (Yes, a cat that advises).
Client: Digi
The Internet is a wonderful world full of possibilities.
And when we're given the freedom to fully explore this world – a promise Digi has upheld time and again – we, in turn, unlock the freedom to explore our own possibilities.
Client: M&M'S
Plans with friends don’t happen … unless someone makes them happen.
That’s what we set out to do; get people to take charge, make the first move and drag their friends out – literally if they have to – all in the name of fun.
Client: Digi
In the month of Hari Raya, many are burdened by societal expectations to go home with extravagant gifts.
But are gifts really that important?
We didn’t think so, because the best gift of all is not something that we buy but something that we find deep within ourselves – our invaluable love for our family.
Client: M&M'S
Chinese New Year doesn’t feel as festive these days.
While we still gather physically, modern distractions have taken away our spirit of togetherness.
To change that, we came up with a fun, one-of-a-kind contest that requires … well, everyone. Together.
Client: HSBC
When the government mandated that brands build their Merdeka films around the theme of “Teguh Bersama”, we had a choice: roll with it or skip doing a film.
We did the former and did so with a metaphor so befitting, the mandate felt like a blessing.
Client: Digi
“Those who have less give more”.
Because they know what it’s like to have nothing.
Is this true, though? Or is it, like so many inspirational quotes, a work of feel-good fiction?
We found the answer on Deepavali, when we asked a group of orphans to cancel their celebrations to take care of some forgotten old folks.
Client: HSBC
When Covid started to go away, the people’s fears didn’t.
They remained cautious of travelling, which was no way to usher in Chinese New Year after two long years of non-celebration.
In order to recreate the festive excitement, we brought back the good times – through the sounds of nostalgia.
Client: Snickers
More than a Hari Raya tradition, baking is also a point of pride.
People who can bake feel superior to those who can’t, and they’re not shy to flaunt that to guests.
In the spirit of fairness, we came up with Snickers-infused recipes designed for the latter to do the one thing they never managed to: show off.
Client: Tiger Beer
Real football fans go to great lengths to support their teams.
But what more besides battling sleep or skipping out on work? This World Cup, Tiger Beer shows just how extreme fans can be.
Client: Nestle
Families with the closest bonds often playfight; playfully fighting over something.
And with the launch of the new Vanilla & Lime flavour, families had another thing to fight over.
Client: Snickers
What’s plan B when the biggest product collab of the year, Snickers X BTS, fail to generate the expected sales?
We turned a fan obsession – the worshipping and collecting of everything BTS – into an opportunity to reposition our wrappers as limited-edition collectibles.
As sales picked up and stocks ran low, we pivoted; ending the campaign with a series of videos that focused on the Snickers X BTS products as a whole (As opposed to the wrappers being collectibles).
Client: Tiger Beer
Football fans are a colourful bunch.
They’re abrasive. Hopeful. Gloomy. Naïve. Loud. Illogical. Analytical. Sometimes, all at once.
To keep Tiger FC synonymous with football, we created an app – supported by a series of videos – that revealed to fans the classes that they truly belonged to.
Client: Snickers
The new Snickers Almond X Dark Chocolate had an interesting proposition: 2 smaller bars within 1 standard-sized bar.
No more fighting for your share because now, you can share.
Client: Coway
The new Dazzle water purifier is small and stylish.
Its size - the smallest in the market - is a particular selling point, as it meant that the Dazzie could fit even the smallest kitchens (Which was the case in most homes).
To reinforce this USP, we went all in on its size, stylishly.
Client: In-house (BBDO)
Being a “chicken” is bad. Normally. For it implies cowardice.
But April ‘20 is anything but normal.
The Covid-19 pandemic means that being a “chicken” is … good, because those who are not are the ones who get in trouble.
As a PSA/ fun lil’ project from BBDO, we want people to NOT play hero. We want them to #StayHome where it’s safe, not only for themselves but for others too.
Client: Coway
Beyond its products, how else can Coway change the lives of its customers?
Knowing that it takes 66 days on average for change to happen, we created the brand’s first-ever reality show that took place over 2 months across 3 participants.
Client: PetFinder
When Pokemon Go launched, fans went all out to catch ‘em all.
We, however, thought that their energy would be better spent at rescuing actual strays than catching virtual pets.
To send them a message, we went to where they were – Pokemon stations in malls and parks – and hijacked their hunting sessions, shifting their attention to animals that really needed it.
Photos HERE.
Client: Digi
Size don’t always matter.
Sometimes, it's the smallest actions that leave the biggest impact. Like Digi's Cili Padi Internet pass, which offers 3GB for a mere RM3.
Client: MINI
Car buyers didn’t use to think much of MINI.
To many, it was an overpriced and underpowered trophy car. Some even called it the “hairdresser’s choice”, such was its reputation.
That perception, however, was soon put to rest when we showed everyone just how powerful a MINI Cooper could be in the right hands.
Client: Libresse
Finding the right fit is difficult.
From the clothes and shoes that we wear to all the accessories that we put on, the right fit is almost always elusive.
Except … when it comes to Libresse, because it has all sorts of products for all sorts of shapes and sizes!
