Client: In-house (BBDO)

Being a “chicken” is bad. Normally. For it implies cowardice.

But April ‘20 is anything but normal.

The Covid-19 pandemic means that being a “chicken” is … good, because those who are not are the ones who get in trouble.

As a PSA/ fun lil’ project from BBDO, we want people to NOT play hero. We want them to #StayHome where it’s safe, not only for themselves but for others too.