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Calvin Choong

Creative Director / Copywriter

  • Contact + Résumé
  • Work

"What Fan Are You?"

Client: Tiger Beer

Football fans are a colourful bunch.

They’re abrasive. Hopeful. Gloomy. Naïve. Loud. Illogical. Analytical. Sometimes, all at once.

To keep Tiger FC synonymous with football, we created an app – supported by a series of videos – that revealed to fans the classes that they truly belonged to.

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